The Food and Beverage Playbook/Marketing, Promotions & Revenue Drivers

  • $249

Marketing, Promotions & Revenue Drivers

  • Course
  • 32 Lessons

Boost guest traffic, drive higher checks, and grow loyalty with proven marketing systems. This playbook breaks down promotions, social strategies, menu design, events, and more to keep your brand top of mind and your business thriving, day in and day out.

Contents

Founder's Message

A personal welcome and quick insight into why this course was created. Start here to get grounded in the purpose behind the training.

Founder's Message.mp4

Marketing, Promotions & Revenue Drivers

Get guests in, checks up, and loyalty strong. This playbook gives you clear strategies for marketing, promos, social buzz, and smart menu moves that keep your place packed and profitable.

Introduction.mp4
Download the complete handout here before you start.pdf
Building a Strategic Marketing Foundation.mp4
Knowing Your Numbers and Key Metrics.mp4
Leveraging Seasonality and Demand Patterns.mp4
Digital and Social Media Promotions.mp4
Local Partnerships and Cross-Promotions.mp4
Email and Loyalty Marketing.mp4
Quiz #1
Influencer Engagement and Community Stories.mp4
Hosting Events and Seasonal Activations.mp4
Menu Engineering and Price Optimization.mp4
Expanding Dayparts for More Revenue.mp4
Upselling Techniques and Staff Incentives.mp4
Beverage Programming to Drive Checks.mp4
Quiz #2
To-Go and Packaging Programs.mp4
Loyalty Program Framework.mp4
Server Sales Contests and Tracking.mp4
Community Engagement and Partnerships.mp4
Bounce-Back Offers and Repeat Traffic.mp4
Quiz #3

PDF and Templates

Access the full PDF version along with helpful templates to support training, implementation, and daily operations. Print and use them on the floor to keep service consistent and standards clear.

Marketing, Promotions & Revenue Drivers.pdf
Marketing-Promo-Revenue Drivers.pdf
Event Planning Checklist with Examples - download.xlsx
Annual Promo Calendar Template - download.xlsx
Bounce Back Coupon Redemption Tracker - download.xlsx
Social Media Content Calendar - download.xlsx
Local Partnership Tracker - download.xlsx
Monthly Promo ROI Tracker - download.xlsx
Charity Donation Request Tracker - download.xlsx