Pick your Playbook. Skip the burnout. Get the tools and structure your F&B operation has been missing.
Discover the tools, training, and strategy behind high-performing F&B operations. This quick intro shows how The F&B Playbook helps you lead smarter, cut costs, and deliver standout service without the fluff.
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The margins are not just thin. They are bleeding.
This free guide exposes five silent mistakes that quietly drain profit and shows how to fix them without overhauling everything.
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Built from real experience, each Playbook delivers straight-up tools and systems that help you lead with clarity, consistency, and results that stick.
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What Operators Are Saying
From GMs to executive chefs, here’s how the Playbook is making systems smarter and teams stronger.
"I’ve had the pleasure of working with Matt Mascali for many years through our ongoing partnership at Grand Sierra Resort, and I have tremendous respect for him as a food and beverage professional. His leadership across the resort’s expansive F&B operations is both strategic and hands-on, whether he’s overseeing large-scale events or aligning teams across multiple venues. He’s been a key part of our success at Charlie Palmer Steak and a trusted partner in every event we’ve executed at the property."
“While working alongside Matt the last 7 years he showed both operational and strategic expertise.”
"In the seventeen years I have known Matt and for the eleven years we worked together, he has continually moved the needle impacting the success of his F&B initiatives. Being a leader, he is at the forefront resulting in his over delivering goals impacting the bottom line. He is truly one of the best in the industry!"
"Matt is truly an out of the box operator bringing. Progressive minded solutions to innovative products while also providing impactful, non-traditional concepts to traditional settings."
"With decades of experience in food and beverage management Matt Mascali brings all of his insights and ways of working to The Food and Beverage Playbook. His servant leadership style has empowered his co-workers to deliver top level customer experiences for their guests in multiple venues. His consultative services are highly recommended."
"Working with Matthew has been a cooperative relationship. The ability to bounce ideas off each other and the freedom to have my own style. Knowing that he always has your back."
"Working with Matt Mascali for ten years was a fun productive time, turning a losing, run down, non relevant hotel into a profitable landmark that stands tall in the Vegas skyline."
New modules are in the works. From leadership to openings to cost control, these lessons are built to tackle the real challenges operators face every day.
Liquor - Beer - Wine
Health Safety Training
Lifespan of Your Customer
Mentorship
Equipment & Asset Management
Step-by-step strategy modules
Downloadable templates, checklists, and SOPs
Lifetime access (no subscriptions, no drama)
Access to our private F&B Facebook support group
Buy a playbook over $500 and get a free 30-min call.