Fix the chaos. Lead with strategy.

Pick your Playbook. Skip the burnout. Get the tools and structure your F&B operation has been missing.

Discover the tools, training, and strategy behind high-performing F&B operations. This quick intro shows how The F&B Playbook helps you lead smarter, cut costs, and deliver standout service without the fluff.

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WHAT’S DRAINING YOUR PROFIT

The margins are not just thin. They are bleeding.
This free guide exposes five silent mistakes that quietly drain profit and shows how to fix them without overhauling everything.

By signing up, you will get the guide and occasional tips to help your operation run better. No spam. Just the good stuff.

Are you a hotel, resort, or organization looking to train your whole team?

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Products section

Build Better Shifts. Run Stronger Teams.

Built from real experience, each Playbook delivers straight-up tools and systems that help you lead with clarity, consistency, and results that stick.

  • $249

Becoming A Supervisor

  • Course
  • 43 Lessons

Master shift leadership from the ground up. This full playbook covers coaching, shift flow, guest recovery, time management, conflict handling, and real communication. Perfect for new or growing supervisors ready to lead with confidence every shift. Buying for a team or group? Email info@fandbplaybook.com to set up access for multiple users.

NEW PLAYBOOK!

  • $199

Recruitment & Onboarding

  • Course
  • 16 Lessons

This playbook helps you hire smarter and onboard stronger. Learn how to attract the right people, guide them with structure and mentorship, and reduce turnover through clarity and support. Build a team that performs, connects, and grows with your brand.

  • $199

Food & Beverage Orientation

  • Course
  • 21 Lessons

Train your team with a complete The F&B orientation that covers brand values, service culture, safety, guest interactions, and growth paths. This playbook builds confident staff, consistent service, and a strong team culture that keeps guests coming back.

  • $249

Marketing, Promotions & Revenue Drivers

  • Course
  • 32 Lessons

Boost guest traffic, drive higher checks, and grow loyalty with proven marketing systems. This playbook breaks down promotions, social strategies, menu design, events, and more to keep your brand top of mind and your business thriving, day in and day out.

  • $249

Financial Mastery & Cost Control Systems

  • Course
  • 36 Lessons

Stop letting costs drain your profits. Master your numbers now with tools that tighten food, beverage, and labor expenses before they spiral. Protect your cash flow, sharpen your margins, and build a business that stands strong in any market.

  • $249

Executive Leadership and strategic development

  • Course
  • 25 Lessons

Lead with clarity, scale with confidence. This playbook equips executive leaders with practical tools to set vision, drive strategy, build high-performing teams, and stay adaptable in fast-moving industries. Designed for those who shape the future, not just manage the present.

  • $249

Employee Engagement and Retention

  • Course
  • 25 Lessons

The Employee Engagement and Retention Playbook gives leaders real tools to build loyalty, reduce turnover, and grow a culture that lasts. From onboarding to feedback to internal growth, this guide helps teams thrive. Buying for a team or group? Email info@fandbplaybook.com to set up access for multiple users.

  • $199

Communication Playbook

  • Course
  • 23 Lessons

Master the systems that drive team alignment, service clarity, and confident leadership. This playbook teaches proven communication tools like pre-shift huddles, tone control, real-time updates, emotional intelligence, and guest scripts. Build smoother shifts and stronger culture across your hospitality team. Buying for a team or group? Email info@fandbplaybook.com to set up access for multiple users.

  • $249

Guest Experience Playbook

  • Course
  • 23 Lessons

The Guest Experience Playbook is your guide to unforgettable hospitality. From upselling and plating to service flow, bar standards, and emotional connection, it gives your team the tools to elevate every table, every shift. Made for restaurants ready to turn good service into standout moments. Buying for a team or group? Email info@fandbplaybook.com to set up access.

  • $349

Menu Engineering Playbook

  • Course
  • 43 Lessons

A practical system to price with precision, control food cost, reduce waste, and standardize recipes. Built for real kitchens, it turns your menu into a profit tool. From portion control to sales analysis, each module helps you make smarter decisions and stronger margins. Perfect for single sites or scaling operations. Buying for a team or group? Email info@fandbplaybook.com to set up access.

What Operators Are Saying

Feedback from the Field

From GMs to executive chefs, here’s how the Playbook is making systems smarter and teams stronger.

Chef Charlie Palmer

"I’ve had the pleasure of working with Matt Mascali for many years through our ongoing partnership at Grand Sierra Resort, and I have tremendous respect for him as a food and beverage professional. His leadership across the resort’s expansive F&B operations is both strategic and hands-on, whether he’s overseeing large-scale events or aligning teams across multiple venues. He’s been a key part of our success at Charlie Palmer Steak and a trusted partner in every event we’ve executed at the property."

Kent Vaughan, VP of Hotel Ops, Grand Sierra Resort

“While working alongside Matt the last 7 years he showed both operational and strategic expertise.” 

Kevin Ball, VP of Procurement, FontaineBleau Las Vegas

"In the seventeen years I have known Matt and for the eleven years we worked together, he has continually moved the needle impacting the success of his F&B initiatives. Being a leader, he is at the forefront resulting in his over delivering goals impacting the bottom line. He is truly one of the best in the industry!"

Paul McGuire, CMO & CRO, The Grand Canyon

"Matt is truly an out of the box operator bringing. Progressive minded solutions to innovative products while also providing impactful, non-traditional concepts to traditional settings." 

Michael B. Kelly, Former Division Manager, Young’s Market

"With decades of experience in food and beverage management Matt Mascali brings all of his insights and ways of working to The Food and Beverage Playbook. His servant leadership style has empowered his co-workers to deliver top level customer experiences for their guests in multiple venues. His consultative services are highly recommended."

Joe Spellman, former GM of Top of the World

"Working with Matthew has been a cooperative relationship.  The ability to bounce ideas off each other and the freedom to have my own style. Knowing that he always has your back." 

Chef Rick Giffen, Exec Chef & Partner, Arizona Rebel Republic

"Working with Matt Mascali for ten years was a fun productive time, turning a losing, run down, non relevant hotel into a profitable landmark that stands tall in the Vegas skyline."

COMING SOON TO THE PLAYBOOK LIBRARY

New modules are in the works. From leadership to openings to cost control, these lessons are built to tackle the real challenges operators face every day.

Liquor - Beer - Wine

Health Safety Training

Lifespan of Your Customer

Mentorship

Equipment & Asset Management

No Fluff. Just Fixes.

Step-by-step strategy modules

  • Downloadable templates, checklists, and SOPs

  • Lifetime access (no subscriptions, no drama)

  • Access to our private F&B Facebook support group

  • Buy a playbook over $500 and get a free 30-min call.

Built for Real F&B TeamS

Ready to find the Playbook that fits your team? Let’s go.